Public skill
marketing-strategy-pmm
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.
Package contents
Manifest
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.
ccd47f926aa894f1f7ddafc58e98c4810a12fa7e28168878753fadb0edf4cb81- SKILL.md12,410 bytes
- references/international-gtm.md10,517 bytes
- references/launch-checklists.md8,992 bytes
- references/messaging-templates.md10,783 bytes
- references/positioning-frameworks.md7,807 bytes
Release history